LA POSTE GROUPE - LAB VIVA TECHNOLOGY
Media & Influence
Stands
Since the Viva Technology was first launched, PublicisLive Paris has helped La Poste Groupe to design and create its innovations Lab embodying its mission as a locally- positioned entity and representing its multiple activities and fields of expertise.
context
La Poste Groupe is a trusted partner forming part of the French population’s day-to-day life and offering a whole array of solutions catering to the needs of citizens, businesses and local authorities alike. How to showcase these innovations and give the general public an opportunity to (re)learn about them in an interactive and immersive manner?
big idea
A poignant totemic element with the La Poste Groupe’s emblematic bird-like logo dominating the entire stand - making it visible to everyone wherever they are at the Viva Technology exhibition.
A ‘tipping of the hat’ gesture made to all the visitors and postal workers viewing the various different innovations presented at the Lab, such as a connected booth, the Colissimo supply chain, drone deliveries, exoskeletons, etc.
A radical and aerial choice
Thereby reducing the stand’s footprint: just one aspect of an eco-design approach can count for a lot – in keeping with the Group’s commitments. A scenography that La Poste Groupe will reuse, in particular at its head offices.
Two poignant symbols thought up by PublicisLive Paris for the previous editions.
NEXT PROJECT
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