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At the launch of its new 100%-Electric Megane E-Tech, Renault was keen to emphasize the energy efficiency of this new model. A simple idea: to bring in 220 horses as a means of showcasing the power of the electric engine.

big idea

The Electro Horse Parade: an open-air procession of 220 horses along the Esplanade des Invalides.

A parade in three acts celebrating French creativity and co-created with French horseriders, acrobats, athletes and influencers.

An unprecedented show in the capital city, combining:
- mounted horses forming the shape of the Renault emblem
- Camargue horses led and ridden by horseriders
- a trio of Megane E-Tech Electric cars in the colours of the French flag to highlight the change in energy source and pay homage to automotive production in France

A unique event in the heart of Paris, with an amplifying impact on a major product launch

OUTCOMES

• 5,000 spectators;
• 4 million TV viewers thanks to a prime-time broadcast on the TF1 channel;
• 28 press articles;
• 55 million impressions;
• 4th best-selling electric model in France in 2022;
• Heavent Award Or 2023 in the “General public events” category.