CAISSE D'ÉPARGNE - BUSINESS MEETINGS
Corporate
Conventions
Two years ahead of the Paris Olympics and Paralympics, PublicisLive Paris tapped into the codes and conventions of the world of sport as a means of energising a strategic event to rally and recognise Caisses d'Épargne’s employees.
context
The public health crisis gave Caisse d’Épargne an opportunity to fully embody its positioning as a “useful” bank and build on its strategy; now was the time to rally its staff together as a united and close-knit collective in the run-up to the Paris Olympic and Paralympic Games for which Caisse d'Épargne is a partner.
big idea
Sequences of recognition and appreciation, analysis and strategic vision aimed at promoting the individual and collective advancement of the Group’s employees.
#TeamConquête, an event/exercise to promote success and pave the way forward.
Athletes from Team Caisse d'Épargne attended the day’s events, surprising guests with inspirational presentations of their careers. Participants were also able to attend an exhibition of official sportswear and sporting equipment from the past.
A sports event cannot be held without a celebration: a bodega evening event centred around the customs and traditions of the Occitania region.
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