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We remember 2020 as being the year of the “Great Lockdown” but also the year in which the world discovered the joys of bingewatching series on Netflix! This was the inspiration behind this brand-new internal events format aimed at transforming an annual meeting of Lacoste boutique managers and Partners into a hit series! Lights, camera, action!

big idea

The Masters Series: the first digital convention designed as a bingewatch-worthy series called “Lacoste Originals”!

A series of 4 strategic episodes with the cast entirely made up of the Executive Committee and filmed in the heart of the brand’s head offices at Cour 37.

A series converted into an interactive live session thanks to a chat, quizzes and a live awards ceremony turning each participant into a real “actor of success”.

In short: the Lacoste Masters Series, a new series to stream… and share!

OUTCOMES

• 200 staff members connected
• 483 interactions recorded
• A series recommended by 90% of staff members
• Series 2 already in the works!